A new Hindi-dubbed US movie channel called Hollywood Masala has been launched by direct-to-home (DTH) operator Airtel Digital TV and content house JOP Network.
Cross genre Hollywood titles including the Da Vinci Code, Social Network, The Smurfs, Batman Vs Superman, and The Adventures of Tintin, are carried on the channel.
“We are glad to launch Hollywood Masala – a service that showcases premium Hollywood blockbuster movies on a platform like Airtel Digital TV, one of the largest DTH players in our country. The service is targeted at the Indian masses of all age groups who enjoy watching Hollywood movies but in their preferred language – Hindi!” said Urvi Agarwal, direcotor, JOP Network.
Bharti Airtel product manager – DTH Richa Kalra said: “At Airtel, customer delight is pivotal for us and we are always innovating for newer ways to enrich their lives. The launch of Hollywood Masala is in line with this endeavour and aims to offer customers the joy of watching their favourite Hollywood blockbusters in Hindi without any language hindrance.”
The subscription-based channel, which provides action, comedy, romance, sci-fi, drama, and horror films free of advertising, is available from Airtel Digital TV priced at INR45 per month.