Actors Shaheer Sheikh and Sana Makbul have been roped in as the face of the campaign, to make the service resonate with the target audience.

Tata Sky has launched a new platform service, called Tata Sky Romance. It will offer a variety of romantic content across Hollywood, Bollywood and television.

The new service was launched with a new TVC, featuring actors Shaheer Sheikh and Sana Makbul. They have been roped in as the face of the campaign, to make the service resonate with the target audience. The TVC shows the couple testing their ‘Romance Quotient’ with a film quiz. Priced at Rs 2 per day, the service is completely ad-free and available for on-the-go viewing on the Tata Sky mobile app.

Pallavi Puri, chief commercial and content officer, Tata Sky, said, “Romance is one of the most popular genres in India, when it comes to entertainment. We believe Tata Sky Romance is a good destination for audiences preferring to watch content from a different country, but in their own language. The service provides choicest selection of romantic titles across Hollywood and Bollywood on TV screen in Hindi, ad-free, making it a perfect gateway to unwind, this festive season.”

“We, at JOP Network, are elated to associate with Tata Sky to bring to the audiences a special curation of romantic movies, shows, and more from Hollywood and Bollywood that are sure to entertain the romantic chords of every viewer. These titles have been specially curated, keeping in mind consumer likings, popularity and ratings of the shows and movies over the years. This first of its kind service is sure to rekindle the heart,” added Urvi Agarwal – director, JOP Network.

The service has a lineup of Hollywood blockbuster movies and shows such as Bold & Beautiful, Cedar Cove, Ashk, Notting Hill, No Strings Attached, I Could Never Be Your Woman, Death Defying Acts, Heartbreakers, The Good Girl, and popular Bollywood titles such as Jab We Met, amongst others. These feature stalwarts like Jennifer Aniston, Julia Roberts, Hugh Grant, Ashton Kutcher, Catherine Zeta-Jones, Kareena Kapoor, Shahid Kapoor, etc.

Coming soon on the service are shows such as A Place To Call Home, Juda Na Hona, and movies like Indecent Proposal, Almost Friends, Ghost, Love Actually, Socha Na Tha, amongst others.